HubSpot just launched their comprehensive AEO (Answer Engine Optimisation) tool suite. A full platform to measure, track and improve how your brand appears in AI answers. This confirms exactly what we predicted in our article SEO is Dead: The Rise of Artificial Intelligence Engine Optimisation (AIEO).
Traditional SEO is not dead but now, customers skip Google for ChatGPT, Gemini, Perplexity. When they ask "best [your solution] for [problem]", your visibility matters more than ever. HubSpot's AEO tools make this measurable and actionable.
Brand visibility score across ChatGPT, Gemini, Perplexity
Prompt‑level tracking: where competitors dominate, you don't
Citation analysis: domains/content types AI trusts
Competitor share of voice
Gap recommendations
Tracks content performance in AI responses, showing:
Which pages/posts drive AI citations
Optimisation scores for AI‑friendliness
Rewrite suggestions for better inclusion
Real‑time tracking of:
Visibility trends over time
New prompts gaining traction
Competitor movements
Citation source changes
Templates for:
FAQ clusters targeting high‑intent prompts
Structured data implementation
Content distribution to AI‑friendly channels
Most brands run the Grader once and stop. The real power is continuous monitoring + content optimisation.
At 24GO, we've used similar frameworks for months, giving clients AIEO‑ready recommendations:
We build comprehensive FAQ sections answering exact buyer prompts AI pulls:
"How much time does [implementation] take?"
"[Solution] vs [competitor] for [use case]"
"2026 pricing guide for [category]"
FAQ-Page schema, How-To guides, service markups make content AI‑readable and citation‑worthy.
Weekly posts on precise questions build fresh authority signals AI prioritises over stale top‑10 lists.
Guest posts, HARO responses, industry citations on high‑E-E-A-T domains feed AI models directly.
Our AIEO article now appears in Google's AI Overviews because we:
Predicted the shift early
Used FAQ‑style structure
Distributed through high‑authority channels
Clients following this playbook see AI citations too.
The Grader shows your problem and the full suite fixes it systematically.
Visibility compounds. Brands starting now build:
Citation profiles that grow naturally
Content optimised for AI consumption
Share of voice that strengthens over time
We've refined this across client campaigns:
Week 1: Run AEO Grader, identify top 10 missing prompts
Week 2‑4: Build FAQ clusters + niche content
Week 5+: Implement structured data, distribute to trusted sources
Ongoing: Monitor dashboard, iterate based on citation data
B2B pipeline from organic is plateauing. AI discovery conversations are accelerating.
CMOs auditing AEO now get the advantage.
Ready to see where your brand stands?