How Ads Have Changed
Back in the day, ads were pretty basic. You’d see the same TV commercial or billboard as everyone else. These days, in 2025, things are totally different. Ads are smarter, more personal, and show up almost everywhere, from your phone to your fridge.
Your Devices Are Getting Smarter
Have you noticed how many things in your home are “smart”? From your phone to your TV, and even some kitchen appliances, everything is connected to the internet. This means companies can reach you in more places than ever before. For example, your smart fridge might suggest recipes or remind you when you’re running low on milk, sometimes with a helpful ad for your favourite grocery store.
Tip: Learn more about how connected devices are changing our lives?
Ads That Know You (But Not Too Much)
Thanks to artificial intelligence (AI) ads in 2025 are more personal than ever. Instead of showing the same ad to everyone, companies use AI to figure out what you like and show you ads that actually make sense for you. If you’re always looking for new running shoes, you might see ads for the latest sneakers.
But don’t worry, privacy is still a big deal. New rules mean companies have to ask for your permission before using your personal info for ads. They also have to be careful about what data they collect and how they use it.
Tip: Find out how privacy-first advertising keeps your information safe.
Ads That Respond in Real Time
Ever notice how some ads seem to pop up just when you need them? That’s thanks to something called edge computing. This tech lets your devices process information really fast, so ads can be super relevant to what you’re doing right now. For example, if you’re shopping online for a new sofa, you might see ads for furniture stores with virtual room layouts.
5G Makes Ads More Fun and Interactive
With faster internet, thanks to 5G, ads are getting more interactive. Imagine trying on clothes virtually with your phone, or seeing how a new couch would look in your living room before you buy it. This kind of tech is making shopping more fun and less risky.
Tip: Learn how 5G is changing advertising with immersive experiences.
Your Home Is Becoming an Ad Hub
Smart home devices, like your TV or even your fridge, are starting to show ads, but not in a pushy way. These ads are built into the device and are meant to be helpful. For example, your smart fridge might suggest recipes or remind you to buy more eggs, sometimes with a coupon from your local store.
Tip: See how smart home advertising is evolving with devices lie Samsung's Family Hub refrigerators.
Context Is King
Because of all the new privacy rules, companies are focusing more on “contextual advertising.” This means they show you ads based on what you’re doing right now, not just your personal history. So if you’re reading about travel, you might see ads for flights or hotels, no creepy tracking required.
AI Is Making Ads More Creative
AI isn’t just making ads more personal, it’s also making them more creative. Now, 73% of marketers use AI to create ads, which means you’ll see more interesting and relevant content. AI can even make custom ads just for you, based on what you like.
Tip: Discover how AI is transforming advertising with new tools and ideas.
Ads Are Everywhere, But You’re in Control
Even though ads are more personal and everywhere, you still have control. You can choose what info you share, and you can always opt out of ads you don’t want to see. Plus, new technology makes it easier for companies to respect your privacy.
What’s Next for Personal Advertising?
In 2025, personal advertising is here to stay. Companies are using AI, smart devices, and new tech to make ads more helpful and less annoying. But with great power comes great responsibility, so privacy and trust are more important than ever.
Quick Tips for the Everyday Person
- Stay informed: Know your rights when it comes to privacy and ads.
- Use your settings: Adjust your device and app settings to control what ads you see.
- Enjoy the benefits: Take advantage of personalised offers and helpful suggestions.
